In range
UFC · @UFC
Contender Package
$50K
1 week · Fight Nights + Numbered Events
Entry tier. Five high-impact clips. Flexible one-week flight around the card.
U.S. Customs and Border Protection · Amplify + Priority Lane
Own the
Conversation
on X
Maximize recruitment with three turnkey plays: premium sports pre-roll, always-on video, and state-level takeovers where you hire.
01 · What’s already live
Your presence is already strong.
@CBP is already loud on X. Officer spots. Border Patrol spots. Tens of millions of views. This deck is about placement — not starting from zero.
02 · How Amplify works
Pre-roll. Partner video. Your audience.
Your brand attaches to premium partner video on X. Then it reaches the people you choose. Already up and running with Navy and Marines — and performing well.
01
Your brand’s pre-roll
Supply creative once. Officer spots. BPA spots. Incentive lines. Rotate the same cut across every package.
02
Premium partner content
Highlights and moments from NFL, CFB, UFC, MLB, NHL, Fox Sports, CBS Sports, ESPN.
03
Targeted delivery
Location. Demo. Device. Keywords. Followers. Interests. Search. Lookalikes. Tailored audiences. TV graph.
@UFC · partner content
Your pre-roll attaches to this partner video. Pick a feed to preview the content.
03 · Why this audience
High-intent fans. Recruitment-age density.
Football fans on X live in competition, unit identity, and real-time stakes. Same language as service.
2 of 3
U.S. X users are NFL fans. Mass reach. No other platform required.
82%
of X reach among 18–34 is incremental to TV. People linear misses.
2 in 5
CFB fans on X are 18–32. The core CBP hiring window.
6.7×
favorability lift when you stack reach, awareness, and conversions.
04 · Packages
Stellar packages. Aligned to how you hire.
Premium sports inventory that lines up with the season — and with CBP’s hiring calendar. Modular. Pick the moments that matter.
OCT–JAN · Flexible fight weeks
UFC
Three clear tiers on @UFC. Flexible fight-week flights. Monday to Monday around the card.
- Entry
- $50K
- Flight
- Mon–Mon
- Tiers
- 3
3 options in this chapter
Premium
UFC · @UFC
Main Event Package
$150K
1 week · Numbered Events
Ten highlights focused on premium numbered events. MSG. Noche. The cards people talk about.
Explore
UFC · @UFC
Champion’s Package
$250K
1 week+ · Fan Hub can extend
Ten highlights plus a Fan Destination Hub. Own conversation around a marquee card.
05 · X Priority Lane
State-level takeovers.
Own the entire conversation where you hire.
X Priority Lane releases available Timeline and Spotlight Takeover inventory to preferred partners at discounted, pre-approved state rates. Activate in the states with CBP’s highest recruitment volume.
01
Rate card first
Pricing is pre-approved per state. You know the cost before you hold a date.
02
Seven days out
Available Timeline and Spotlight inventory releases to Priority Lane partners seven days out. Bookable three days out.
03
First look
You see available inventory before it goes wider.
04
Twice-weekly alerts
Monday for Tue–Thu inventory. Thursday for Fri–Mon inventory.
05
Entry
Commit to four state-level Takeovers a month. We’ll work the mix with you.
Priority states
Timeline is the first ad when someone opens X that day. Spotlight sits at the top of Trending with video. Bundle both. Takeovers: up to 4.4× the reach of standard media at equal spend.
Texas · Tier A
TX
Highest volume
Largest Border Patrol footprint. RGV, Laredo, Del Rio, El Paso, Big Bend. The hiring engine.
RGV · Laredo · Del Rio · El Paso · Big Bend
- Timeline
- $80K
- Spotlight
- $90K
- Bundle
- $150K
Carded rate. Timeline / Spotlight / Bundle from the statewide takeover rate card.
06 · Recommended mix
A lean test. Then the states.
Start where the creative already fits. UFC plus one CFB week plus always-on. Add one Priority Lane state so CBP can see a takeover work in a hiring market. Everything is modular.
Recommended
$189.3K
Oct–Dec starter
UFC Contender
Accessible fight-week entry. Rotate the spots already in market.
$50K
@UFC
CFBOnFox — one week
Recruitment-age density. Campus identity. Modular if you want a single test week.
$60K
Fox Sports
Always-on video
Keep Officer and BPA creative rotating across CFB, NFL, and Winter Classic keywords.
$31.8K
X video
Priority Lane — Arizona
Highest-volume BPA state on a Core-tier card. Bundle both formats.
$47.5K
Timeline + Spotlight
If budget expands
Add these
Next-up lines
Army vs Navy Highlights
Service is the story. December hiring window.
$100K
CBS Sports
NFL Thanksgiving + Black Friday
Household gameday. Stack reach, awareness, conversions.
$400K
@NFL
NHL One Month Highlights
A full month of official highlights around Winter Classic timing.
$150K
@NHL
Priority Lane — Texas + California
The two largest hiring markets. Bundle each state.
$300K
State takeovers
07 · Next
Let’s build the mix.
01
Pick the moments
UFC, one CFB week, and one Priority Lane state. Or a wider mix.
02
Lock creative rotation
Officer, BPA, incentive. One supply. Runs across Amplify and takeovers.
03
Enroll in Priority Lane
Preferred partner access. Alerts twice a week. Book three days out.
04
Name the states
Texas. Arizona. California. Then New Mexico, Florida, New York.